Strategic
definition
Opportunities identification
Target group
Segments
Live time value of the client
Quantification
Product - service
Brand
Concept
Positioning
Portfolio
Life cycles
Prices
Distribution
Mass market
Selective
Variables of segmentation
Distribution channels
Communication
Image
USP
Message
Media
POS
Objectives
Quantitative
Qualitative
Planning
Budget
Resources
Economic
Human
Necessary
Available
Implementation
Roll out and development of the action plans: planning, training, advertising and sales promotion coordination and budget control.
Following up
and results
Online, daily, weekly, monthly, report and conclusions.
Review and adjustments for new actions development.
Analysis of the
present market
Consumers
Behavior
Attitudes
Perception
Needs
Experiences
Company
Products-Services
Competitive advantages
Distribution
Prices structure
Communication
Financial statements
Market
Size
Growth
KPIs
Segmentation
Competitors
Trends
Strategic
definition
Opportunities identification
Target group
Segments
Live time value of the client
Quantification
Product - service
Brand
Concept
Positioning
Portfolio
Life cycles
Prices
Distribution
Mass market
Selective
Variables of segmentation
Distribution channels
Communication
Image
USP
Message
Media
POS
Objectives
Quantitative
Qualitative
Planning
Budget
Resources
Economic
Human
Necessary
Available
Action
plan
According to the defined strategy and the results of previous actions, establishing one or more plans of action to achieve the objectives set.
Implementation
Roll out and development of the action plans: planning, training, advertising and sales promotion coordination and budget control.
Following up
and results
Online, daily, weekly, monthly, report and conclusions.
Review and adjustments for new actions development.